Discover 100% Pure, a California-based beauty brand redefining skincare and makeup with clean, cruelty-free, and plant-based ingredients. From their cult-favorite Vitamin C serum to antioxidant-rich fruit pigmented® makeup, every formula is crafted to nourish your skin naturally—without toxins, synthetic dyes, or harsh chemicals. 100% Pure products are ethically sourced, eco-friendly, and designed to deliver real results while being gentle on your skin and the planet.
