Our natural and organic makeup brands create innovative, cruelty-free cosmetics that you’ll love to wear. These natural makeup brands check all our boxes and then some. The cruelty-free makeup formulas apply beautifully, and wear comfortably. Infused with good-for-you ingredients to enhance your radiance while being kind on your skin and the planet. Our natural makeup brands continue to innovate to create truly sustainable makeup products. From Sustainability Award Winning balmies, PCR plastic, cardboard packaging and compostable lipstick crayons our natural makeup lines continue to push for greener choices.