Free + True Skincare is equal parts science, intuition and creativity. Founder Tami Blake, a licensed esthetician and certified cosmetics formulator, harnesses potent California-grown botanicals and marries them with clean science to create clean and effective skin care products for face and body. Her straightforward universal AM and PM routines free you from time-consuming rituals and complicated formulas. Your complexion will appear brighter, tighter and more hydrated.