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    100% Pure – Clean Beauty Powered by Plants

    Discover 100% Pure, a California-based beauty brand redefining skincare and makeup with clean, cruelty-free, and plant-based ingredients. From their cult-favorite Vitamin C serum to antioxidant-rich fruit pigmented® makeup, every formula is crafted to nourish your skin naturally—without toxins, synthetic dyes, or harsh chemicals. 100% Pure products are ethically sourced, eco-friendly, and designed to deliver real results while being gentle on your skin and the planet.

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    View 17 items
    100% Pure Long Last Liquid Eye Liner
     
    100% Pure Long Last Liquid Eye Liner
    100 Percent Pure Liquid Eyeliner

    Long Last Liquid Eye Liner - Black Tea

    Long lasting + Smudge-proof
    $30.00
    100% Pure Ultra Lengthening Mascara
    100 Pure Fruit Pigmented Mascara Swatch
    100% Pure Ultra Lengthening Mascara
    100% PURE FRUIT PIGMENTED MASCARA
    bestseller

    Fruit Pigmented Ultra Lengthening Mascara

    lengthen + condition
    $28.00
    1 color

    Beyond the label

    We meticulously curate every formula. Our zero-tolerance policy ensures products are always free of Parabens, Sulfates, Silicones, and harsh synthetic chemicals.

    100% Pure Lysine + Herbs Lip Balm
     
    100% Pure Lysine + Herbs Lip Balm
    Lysine Lip Balm Benefits

    Lysine + Herbs Lip Balm

    $8.00
    100% Pure Coffee Bean Caffeine Eye Cream
     
    100% Pure Coffee Bean Caffeine Eye Cream
    100% Pure Coffee Bean Eye Cream Benefits
    bestseller

    Coffee Bean Caffeine Eye Cream

    de-puff + brighten
    From $16.00
    100% Pure Restorative Sea Culture Extra Rich Face Cream
     
    100% Pure Restorative Sea Culture Extra Rich Face Cream
    100% Pure Restorative Sea Culture Face Cream Texture
    Save 10%

    Restorative Sea Culture Extra Riche Créme

    $47.70 $53.00

    Our ethical standard

    We hold ourselves to a non-negotiable ethical standard. Every product is meticulously vetted for kind and cruelty-free practices, sustainable sourcing, and fair treatment of workers.

    100% Pure Restorative Sea Culture Replenishing Serum
     
    100% Pure Restorative Sea Culture Replenishing Serum
    100% Pure Restorative Sea Culture Serum Swatch
    Save 10%

    Restorative Sea Culture Replenishing Serum

    $52.20 $58.00
    100% Pure Lavender Oat Milk Cleanser
     
    100% Pure Lavender Oat Milk Cleanser
    100% Pure Lavender Oat Milk Cleanser Swatch

    Lavender Oat Milk Soothing Cleanser

    $32.00
    Tube of 100% Pure coconut milk shampoo on a white background
     
    Tube of 100% Pure coconut milk shampoo on a white background
    Honey & Virgin Coconut Restorative Shampoo 100% Pure
    New formula

    Coconut Nut Milk Restorative Shampoo

    dry + damaged hair
    $24.00
    100% Pure Burdock & Neem Healthy Scalp Conditioner
     
    100% Pure Burdock & Neem Healthy Scalp Conditioner
    100% Pure Healthy Scalp Conditioner Benefits

    Burdock & Neem Healthy Scalp Conditioner

    anti-dandruff conditioner
    $20.00
    100% Pure Honey and Virgin Coconut Restorative Conditioner
     
    100% Pure Honey and Virgin Coconut Restorative Conditioner
    100 Pure Honey Coconut Conditioner Benefits
    bestseller

    Honey and Virgin Coconut Restorative Conditioner

    From $24.00
    100% Pure Vitamin C Boost powder for face
     
    100% Pure Vitamin C Boost powder for face
    100% Pure Vitamin C Powder For Skin
    Save 15%

    Vitamin C Boost

    brighten + firm
    $25.50 $30.00
    100% Pure Vitamin C Face Mask
     
    Save 10%

    Vitamin C Glow Max Bright Mask

    $40.50 $45.00
    100% Pure Coconut Shower Gel
     
    100% Pure Coconut Shower Gel
    100% Pure Shower gel
    Save up to 28%

    Shower Gel

    cleanse + hydrate
    $18.00 $25.00
    100% Pure Coconut Hand Buttercream
     
    100% Pure Coconut Hand Buttercream
    100% Pure Gingerade Hand Buttercream
    Save up to 50%

    Hand Buttercream

    $8.00 $16.00
    100% Pure Bright Eyes Mask 5 pack
     
    100% Pure Bright Eyes Mask 5 pack
    100% Pure Bright Eyes Mask Single

    Bright Eyes Mask

    From $7.00
    100% Pure Bamboo Blur Powder
     
    100% Pure Bamboo Blur Powder
    100% Pure Bamboo Blur Powder translucent swatch

    Bamboo Blur Powder

    $42.00
    Pink tube of Vitamin C Serum by 100% Pure on a white background
     
    Pink tube of Vitamin C Serum by 100% Pure on a white background
    Vegan Vitamin C Serum
    bestseller

    Vitamin C Face Serum

    brighten + firm + protect
    $58.00

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