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100% PURE

California based 100% pure is a cruelty-free beauty brand committed to producing the purest, healthiest products for you and your family. From gentle skincare and body products to non-toxic makeup, 100% Pure delivers clean, effective products that work well and look good. Each formula is made with ethically sourced ingredients, fully biodegradable and safe for the environment. 


Skin Type

Skin Concern

Ingredient Preference