California based 100% Pure is a cruelty-free beauty brand committed to producing natural, pure, and organic beauty products for you and your family. Crafted with clean, plant-based ingredients, 100% Pure offers a wide range of skincare, makeup and body care products. 100% PURE natural skincare products, like their beloved vitamin c serum and eye cream, are made with naturally derived, plant-based ingredients which enhance skin’s youthful radiance and glow. Their color cosmetics are a true beauty breakthrough. Instead of synthetic dyes or minerals, 100% Pure makeup is colored from pure fruit and vegetable pigments. Each formula is made with ethically sourced ingredients, fully biodegradable and safe for the environment. Free from synthetic chemicals, artificial colorants, perfumes, and cheap fillers.
