Founded by celebrity hairstylist Mordechai Alvow, whose work has graced the pages of VOGUE, Allure, ELLE, In Style, Marie Claire, New York Magazine and the Sport’s Illustrated Swimsuit Issue. Yarok is known for healthy, salon-quality hair care formulated exclusively from organic, wild crafted and otherwise responsibly harvested plant ingredients handpicked for their medicinal and sensory benefits. All Yarok shampoo and styling products are 100% vegan and free of alcohol, parabens, sulfates, synthetics, gluten, and toxins.
We meticulously curate every formula. Our zero-tolerance policy ensures products are always free of Parabens, Sulfates, Silicones, and harsh synthetic chemicals.
We hold ourselves to a non-negotiable ethical standard. Every product is meticulously vetted for kind and cruelty-free practices, sustainable sourcing, and fair treatment of workers.
