Discover the power of bakuchiol – the first natural and gentle alternative to retinol. Our bakuchiol serums use responsibly sourced bakuchiol and can play an important role in your anti aging skincare routine. Derived from the babchi plant (native to East Asia), bakuchiol is a natural antioxidant and anti aging ingredient without any of the negative effects associated with a retinol. A clinical case study from the NCBI showed significant improvement in the appearance of lines and wrinkles, pigmentation, elasticity, firmness and photo damage after twice-a-day applications of skin care products formulated with bakuchiol over a 12-week period. Each of our bakuchiol serums is thoughtfully formulated with potent restorative ingredients to target wrinkles and loss of firmness helping you achieve more even-toned & youthful looking skin with daily use.