Every business has a beginning — withSimplicty’s started in founder and master esthetician Irina’s kitchen, where each clean beauty product was hand-crafted one at a time. Today withSimplicity is recognized for their barrier friendly skincare and clean makeup powered by gentle plant actives that restore hydration, calm irritation, and prevent moisture loss. Their clean makeup line promotes a flawless, yet natural look while feeding your skin the vitamins, minerals, and botanical extracts it needs to keep its natural, healthy glow. Products are cruelty-free, sulfate-free, paraben-free, phthalate-free, vegan, and fragrance-free, and dye-free and gentle even on the most sensitive skin.