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100% Pure – Clean Beauty Powered by Plants

Discover 100% Pure, a California-based beauty brand redefining skincare and makeup with clean, cruelty-free, and plant-based ingredients. From their cult-favorite Vitamin C serum to antioxidant-rich fruit pigmented® makeup, every formula is crafted to nourish your skin naturally—without toxins, synthetic dyes, or harsh chemicals. 100% Pure products are ethically sourced, eco-friendly, and designed to deliver real results while being gentle on your skin and the planet.

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100% Pure Coffee Bean Caffeine Eye Cream
 
100% Pure Coffee Bean Caffeine Eye Cream
100% Pure Coffee Bean Eye Cream Benefits
bestseller

Coffee Bean Caffeine Brightening Eye Cream

de-puff + brighten
From $19.00
Pink tube of Vitamin C Serum by 100% Pure on a white background
 
Pink tube of Vitamin C Serum by 100% Pure on a white background
100% Pure Vitamin C Serum texture
bestseller Save 31%

Vitamin C Face Serum

brighten + firm + protect
$40.00 $58.00
100% Pure Bright Eyes Mask 5 pack
 
100% Pure Bright Eyes Mask 5 pack
100% Pure Bright Eyes Mask Single

Bright Eyes Mask

From $7.00
100% Pure Ultra Lengthening Mascara
100 Pure Fruit Pigmented Mascara Swatch
100% Pure Ultra Lengthening Mascara
100% PURE FRUIT PIGMENTED MASCARA
bestseller

Fruit Pigmented Ultra Lengthening Mascara

lengthen + condition
$28.00
1 color
100% Pure Bamboo Blur Powder
 
100% Pure Bamboo Blur Powder
100% Pure Bamboo Blur Powder translucent swatch

Bamboo Blur Powder

$42.00
100% Pure Lysine + Herbs Lip Balm
 
100% Pure Lysine + Herbs Lip Balm
Lysine Lip Balm Benefits

Lysine + Herbs Lip Balm

$8.00
100% Pure Restorative Sea Culture Replenishing Serum
 
100% Pure Restorative Sea Culture Replenishing Serum
100% Pure Restorative Sea Culture Serum Swatch
Save 25%

Restorative Sea Culture Replenishing Serum

$45.00 $60.00
Tube of 100% Pure coconut milk shampoo on a white background
 
Tube of 100% Pure coconut milk shampoo on a white background
Honey & Virgin Coconut Restorative Shampoo 100% Pure
New formula Save 16%

Coconut Nut Milk Restorative Shampoo

dry + damaged hair
$20.00 $24.00
100% Pure Burdock & Neem Healthy Scalp Conditioner
 
100% Pure Burdock & Neem Healthy Scalp Conditioner
100% Pure Healthy Scalp Conditioner Benefits
Save 16%

Burdock & Neem Healthy Scalp Conditioner

anti-dandruff conditioner
$20.00 $24.00
100% Pure Vitamin C Boost powder for face
 
100% Pure Vitamin C Boost powder for face
100% Pure Vitamin C Powder For Skin
Save 50%

Vitamin C Boost

brighten + firm
$15.00 $30.00
100% Pure Vitamin C Face Mask
 
Save 44%

Vitamin C Glow Max Bright Mask

$25.00 $45.00
100% Pure Coconut Shower Gel
 
100% Pure Coconut Shower Gel
100% Pure Shower gel
Save up to 50%

Shower Gel

cleanse + hydrate
$10.00 $20.00
100% Pure Burdock & Neem Healthy Scalp Shampoo
 
100% Pure Burdock & Neem Healthy Scalp Shampoo
100% Pure Dandruff Shampoo Benefits
Save 16%

Burdock & Neem Healthy Scalp Shampoo

anti-dandruff shampoo
$20.00 $24.00
100% Pure Long Last Liquid Eye Liner
 
100% Pure Long Last Liquid Eye Liner
100 Percent Pure Liquid Eyeliner
Sold Out

Long Last Liquid Eye Liner - Black Tea

Long lasting + Smudge-proof
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